Archive for August 2012

Network Marketing Tools

Posted on Tuesday, August 28, 2012 by

The Best Network Marketing Tools Help You Convert Leads
With so many people investing in network marketing businesses, it is no surprise that there is a plethora of tools available to those MLM business owners to help grow their businesses. However, leads are the main source of growth in any network marketing business. The more qualified leads an MLM business owner talks to, the more growth they see in their organization. This is why the best network marketing tools help you to convert leads into sales for your business.

Converting Leads Starts with Finding the Right Prospect
One essential part of prospecting for your MLM business is ensuring you are talking to people that are genuinely interested in your business. This best way to do this is by using a squeeze page, also known as a landing page. This page features customized information about your business. It also features a contact form where the lead can enter their name and email to find out more about the business. When a lead enters their information, you have established that this lead wants to be contacted about the business, which saves energy and time for the business owner.

Conversion through Email Autoresponders
In addition to a squeeze page, one of the most essential network marketing tools used by MLM business owners is automatic emails or autoresponders. These emails respond to what the lead has requested, which is more information about your MLM business. The lead receives targeted, pre-written emails over a period of weeks that provide details about the MLM business. The emails are professionally written, so they not only provide information, but also continue to entice the lead to educate themselves more about your business.

Converting the Lead to a Sale Using Tracking
In addition to network marketing tools such as squeeze pages and autoresponders, anther essential tool for converting leads is being able to determine which leads are ready to be converted. Most network marketing systems will provide tracking information on the autoresponders that are sent out to your prospects. These inform the MLM business owner of which emails the prospect finds most interesting and how many times the prospect has visited the web site. This allows the MLM business owner to prioritize leads and demonstrates what the lead already knows about the business.

Continue to Reach Out to Your Prospects
As with any businesses, changes will happen in your MLM business. Network marketing tools that allow you to continuously communicate with your prospects about promotions, new products, and specials are a necessity. Continuous communication through email broadcasts in your MLM network marketing system will allow leads to be exposed to your business model over and over. Studies have shown that continuous exposure usually converts to sales. This allows the business owner to get the most out of every advertising dollar with potential for future conversions.

An MLM business thrives upon the number of leads available. A great network marketing tool will not only provide a lead, but it will provide a qualified lead. Using landing pages, autoresponders, and tracking tools, a business owner has all the important ingredients for a successful network marketing business. In addition, being able to continuously reach out to prospects can produce future sales and grow your business immensely.

The Right MLM Marketing Systems Help Build Your Downline

Posted on Thursday, August 9, 2012 by


The right MLM system can be a very effective tool for building a new multi-level marketing business.  The two things needed to be successful in any MLM are prospects for the business and customers to buy the products being promoted.  MLM marketing systems provide both of these and help quickly build a downline successfully.

MLM Systems
Most MLM marketing systems provide not only leads, but also a way to organize leads.  These systems typically provide a landing page where a prospect begins the process of reviewing the business.  The landing page, also referred to as a squeeze page, typically requires the individual to enter a name and other contact information such as an email or phone number to continue viewing the website.  This automatically keeps track of who is looking at the MLM business and provides the MLM owner with the opportunity to follow up with the lead.

MLM Systems Organize Leads
Once the prospective customer or lead enters their contact information, a lead is created.  Most MLM lead systems will then organize these leads into a back office section where the business owner can review the leads.  Many will even organize the leads to show how many times the prospect has visited the web site and a notes section where contacts made with the prospect are recorded.

Providing Auto-Responders
Another great benefit of MLM systems is that these systems have auto-responders that are sent out to the customer or prospect.  This can happen even while the business owner is sleeping.  It makes the customer or prospect feel like they are dealing with a company of integrity and also allows the business owner to focus less on emailing and more on contacting leads that are created.  This allows the marketer to build the business faster.

Marketing Emails
Not only does the lead receive an auto-response email from the MLM prospecting system, but the person of interest also continues to receive effective emails over a period of time, telling the lead more about the business and how goals and dreams can be achieved through owning the MLM business or using the product.  These marketing emails provide excellent motivation for the lead because the lead is exposed to the business many times, not just once.

Creating a Downline of Qualified Leads
As the system continues to market the business to the prospect or lead, the network marketer or direct sales individual focuses on the job at hand, contacting the lead.  As the system does all the prospecting and marketing for the owner, it creates qualified leads of individuals that are interested in owning a business or using the product.  This saves time, energy, and money for the business owner and builds an awesome downline of qualified leads.

Network marketers and direct sales individuals are faced with many responsibilities when working a business.  However, MLM systems can make the task of prospecting and marketing leads much easier and less time consuming.  In addition, by creating qualified leads for the business owner and continuing to market to these leads, the network marketer or business owner is able to focus their attention to contacting the leads and building an effective downline of qualified leaders that will grow their business.

Break the Bank with MLM Marketing

by

Many people who attempt a career in a MLM business find themselves pestering their friends and family members to no end in an attempt to make more money and generate more MLM leads. Making money with MLM marketing does not have to be difficult as long as salespeople and recruiters know how to effectively capture the interests of consumers.

Set Production and Communication Goals
The first step in making money with MLM marketing is setting goals for production and communication and being absolutely relentless about achieving them. These include monthly, weekly and even daily goals that should be top priority. Of course, no one can be expected to work every single day, so be sure to take time off here and there to avoid burnout and depression. These goals should be attainable from the start and gradually increased in order to provide more of a challenge. These goals may include how many contacts to reach out to in a day, how much money to generate over the course of a week or even how many new recruits to bring in over the month.

Attend Company Functions
The next part of making money with MLM businesses is to take part in conference calls, webinars and even live events and conferences. There are many benefits in doing so; participants are able to learn about the achievements of the company, take part in motivational events and stay focused on the task at hand. Most MLM companies hold live seminars annually, sometimes even twice a year. Some hold optional conference calls daily and webinars weekly or even bi-weekly. Taking part in these is very important since other MLM business members can provide some valuable insight when it comes to making more money and employing new marketing techniques.

Have a Mentor
Regardless of a person’s past success with any type of business, having a mentor is a key factor in making money in MLM marketing. This is because these individuals have experienced the same difficulties and trials and can provide advice about how to overcome them. A mentor is someone who has climbed the ladder of success and is more than happy to provide tips and techniques to fellow associates who may be struggling or not making as much money as they would like. They are available by phone or email and will do their best to maintain contact through thick and thin. In fact, many MLM companies automatically assign mentors to their new recruits.

Market the Business Daily
Though some days will certainly be more productive than others and everyone needs to take some time off now and then, every day should be an opportunity to market the business. This may include connecting with prospective leads, writing marketing articles for placement in directories or even passing out business cards while grocery shopping. Though not everyone will respond favorably to these attempts at MLM marketing, the point is actually getting the business name out there; people may not be interested now, but they never know when changes in their lives may send them in a new direction.

The purpose of any business is to make money, and in an MLM business, there are certainly plenty of ways to do so. When it comes to breaking the bank with MLM marketing, recruiters and salespeople should always be sure to maintain a good relationship with the company and attend all of the available functions in order to stay focused on the task at hand.