Website Replication

Posted on Tuesday, February 12, 2013 by

MLM Groups Rely on Website Replication
These days, almost everyone knows that having a reputable online presence is extremely important for a business to succeed. By making use of website replication to enhance their online presence, multi level marketing companies can now ensure that each of their distributors is able to build their own successful customer network online and maintain it in a little as a few hours per week.

Website Replication Offers a Host of Customized Features
When MLM companies make use of website replication facilities, it doesn’t mean that they will be restricted to a website that has limited functionality. For a busy MLM team leader, adding features such as a task list and calendar will ensure that they never forget an appointment again. Website replication ensures that contacts can be seamlessly integrated into the site which means that the MLM distributor will have client information at their fingertips whenever they need it. This makes the sending of bulk emails easier and far more convenient for the distributor.

Customized Domain Names are an Important Part of the Website Replication Process
The good news is that website replication offers MLM distributors the functionality of having a customized domain name for their site. This benefit ensures that new as well as existing clients are able to keep in contact with their distributor without having to go through the main company website. This is extremely important in the world of MLM distribution because of the fact that distributors work strictly on a commission basis. Having a customized domain for each distributor also ensures easier marketing of their website which in turn results in higher sales and profits for the distributor.

Social Media and Video/Audio Managers can be Integrated with Replicated Websites
One of the most powerful forms of advertising today is that of social media networks. By integrating the most popular social media platforms such as Twitter, Facebook and LinkedIn with the MLM distributors replicated website, they will not only be able to attract more clients to their network, but they will also be able to advertise to a wider audience. Website replication ensures that distributors are able to personalize their individual websites with audio and video adverts while still ensuring that their site looks like part of the original MLM network.

Make Use of an Integrated Marketing Resource Center
MLM distributors no longer need to worry about the cost of training courses for new members in their network. By posting training content and links on their replicated website, they can ensure that members of their network are able to have handy training material at their fingertips whenever it is needed. This saves the distributor a lot of time, as they no longer need to host formal training courses for new network members.

Website replication is an extremely important business tool that no multi level marketing network should ever be without.  By making use of website replication for each of their distributors, they can ensure that they are able to stay a few steps ahead of their competitors.

Site Replication

Posted on Friday, December 7, 2012 by

FocalPoint, an online prospecting and marketing system used mainly by network marketing and direct sales organizations, sees more of its clients promoting the use of site replication to draw in more distributors. The FocalPoint creative and development teams create a replicated version of the client’s customized website and make it available to all of the client’s members; the members then use their site to build a group of new distributors and customers.

FocalPoint is used as an MLM lead system that employs landing pages with contact forms. Form submissions then populate the system’s contact management database. Each new contact – prospect, lead, etc. – is assigned a category based on the form submission. The system starts sending a series of client-customized autoresponder emails to these new contacts in the hope that they in turn purchase the product offering or join the business opportunity.

More companies are seeing the advantages of replicated websites and the automated sales funnel the system provides and they in turn are increasing their distributor base by advertising that this system is available for each of their distributors to use. The client benefits by having its sales and distributorship grow and the distributors benefit by having their sales, down-line, and commissions increase.
The up-front cost to the parent company is minimal when compared to the potential growth the system affords their business and the cost to each distributor is a bargain compared to the growth potential it presents. 

About FocalPoint
Founded in 1992, FocalPoint caters to the needs of Direct Sales Companies, Network Marketing Teams, and MLM Organizations. During its twenty year tenure, FocalPoint has provided businesses with some of the most innovative tools including replicated lead capture pages and presentation sites that allow their distributors and team members to succeed.

Lead Capture Page System

Posted on Thursday, November 15, 2012 by



Successful Marketers Must Have a Lead Capture Page System
In order to market a product, service or distributorship, it is absolutely necessary to put a lead capture page system into place. This way, rather than purchasing non-targeted leads, marketers can easily capture information from people who are genuinely interested in what is being offered.

Purchasing vs. Generating Leads
While it is possible to purchase leads by the hundreds, the thousands, or even the hundreds of thousands, this is often a purchase that does not provide much of a return. Unfortunately, though these leads come complete with email addresses and sometimes even telephone numbers, they are ‘cold’ leads. This means that they have likely never expressed any interest in what the marketer is offering. With a lead capture page system built into an MLM website, however, the people who provide their information have already expressed interest in what is being offered. It is then up to the marketer to follow up with and convert these leads.

Getting Started
The first part of making any MLM business successful is gathering information with a lead capture page system. Afterwards, the marketer must have a strategy for his or her use of this information. In many cases, an autoresponder—or software that automatically responds when a website visitor enters his or her information—will send a pre-written email to that lead. This email may be personalized with the lead’s name depending upon the template that is used, and it should be complete with a catchy subject line; otherwise, there is no guarantee that the lead will open it at all. The content within the email should be short and to the point and it should always be free from grammar and spelling errors.

What to Include
Part of a good lead capture page system is ensuring that the content sent to leads will encourage them to take action, whether this is to close a sale or entice them into an affiliate distributorship. For this reason, the content should always be extremely professionally written and filled with the benefits associated with making a purchase or taking action. While all of the information should not be included in this initial email in order to conserve space, it is important to provide links to additional information in the event that the reader would like to take immediate action. Other things distributors should include are their contact information and testimonials from other distributors or buyers.

Closing the Deal
When the reader chooses to contact the distributor directly or requests further information, this is the perfect opportunity to follow up with a more personalized contact. The distributor most often chooses to send a hand-written email to the lead in order to provide a direct link to more information, but a telephone call can often sometimes suffice, particularly if the lead has requested this type of contact. This is where the marketer’s own sales skills will come into play; they will need overcome any objections and continue to provide benefits and testimonials.

A lead capture page system is very important for not only ensuring that the leads are generated, but that they are part of a communications system that will eventually convert them into buyers or distributors.

MLM Network Marketing Systems

Posted on Tuesday, September 4, 2012 by

Network Marketing Systems for Lead Generation
Finding a good source for leads for your network marketing business is one of the most important things you can to help grow your company. One excellent source of leads is the ones that you generate yourself through your website. Most MLM business owners use an automated system for this purpose. Using network marketing systems for lead generation can not only save time, but also provide the best types of leads for your network marketing business.

Save Time with a Pre-Built Landing Page
Network marketing systems offer many attractive components that save you time. One of the best components of a great system is a pre-built landing page. This landing page, also known as a lead capture page, provides essential information about your MLM business. The page also features a video presentation of your business that provides the lead with a visual of how their life can be changed using your product or service. The primary focus of a landing page is to capture the lead’s email and name so the network marketing system can continue making contact with that individual.

Educate the Lead with Excellent Copy
Most network marketing systems also offer an automated email system that continues to educate the lead that has visited the landing page. These emails are pre-written by professionals that specialize in copywriting. Therefore, the emails are not only telling the prospect about your business, but they are written in a way that makes the business even more enticing for the lead. In addition, autoresponders give your lead consistent exposure to your network marketing business, which converts leads to sales.

Network Marketing Systems Organize Leads
A network marketing system does not stop at just capturing a lead’s contact information and educating that lead on the business, but it provides you with a system for organizing leads. This system prioritizes which leads have visited your website numerous times and clicked on the autoresponder emails. In addition, the system provides a way to easily search and find the names of specific leads. This organizational system saves you time and headaches by showing which leads to concentrate on calling first.

Lead Generation for the Team
A network marketing system is not just generating leads for you, but it can also generate leads for your entire team. Having a system that is pre-built and automated provides a very easy training tool that can be shared and distributed throughout your organization. This allows you to assist your network marketing team in generating leads for their individual businesses. Therefore, having a system such as this can grow your network marketing business quickly and easily.

MLM network marketing is a business that provides potential for growth and financial independence; however, generating leads is the lifeblood of this business. That is why it is essential for you to develop a system for getting targeted leads. Using an MLM network marketing system that is fully automated allows you to do this and save time and money in the process.

Network Marketing Tools

Posted on Tuesday, August 28, 2012 by

The Best Network Marketing Tools Help You Convert Leads
With so many people investing in network marketing businesses, it is no surprise that there is a plethora of tools available to those MLM business owners to help grow their businesses. However, leads are the main source of growth in any network marketing business. The more qualified leads an MLM business owner talks to, the more growth they see in their organization. This is why the best network marketing tools help you to convert leads into sales for your business.

Converting Leads Starts with Finding the Right Prospect
One essential part of prospecting for your MLM business is ensuring you are talking to people that are genuinely interested in your business. This best way to do this is by using a squeeze page, also known as a landing page. This page features customized information about your business. It also features a contact form where the lead can enter their name and email to find out more about the business. When a lead enters their information, you have established that this lead wants to be contacted about the business, which saves energy and time for the business owner.

Conversion through Email Autoresponders
In addition to a squeeze page, one of the most essential network marketing tools used by MLM business owners is automatic emails or autoresponders. These emails respond to what the lead has requested, which is more information about your MLM business. The lead receives targeted, pre-written emails over a period of weeks that provide details about the MLM business. The emails are professionally written, so they not only provide information, but also continue to entice the lead to educate themselves more about your business.

Converting the Lead to a Sale Using Tracking
In addition to network marketing tools such as squeeze pages and autoresponders, anther essential tool for converting leads is being able to determine which leads are ready to be converted. Most network marketing systems will provide tracking information on the autoresponders that are sent out to your prospects. These inform the MLM business owner of which emails the prospect finds most interesting and how many times the prospect has visited the web site. This allows the MLM business owner to prioritize leads and demonstrates what the lead already knows about the business.

Continue to Reach Out to Your Prospects
As with any businesses, changes will happen in your MLM business. Network marketing tools that allow you to continuously communicate with your prospects about promotions, new products, and specials are a necessity. Continuous communication through email broadcasts in your MLM network marketing system will allow leads to be exposed to your business model over and over. Studies have shown that continuous exposure usually converts to sales. This allows the business owner to get the most out of every advertising dollar with potential for future conversions.

An MLM business thrives upon the number of leads available. A great network marketing tool will not only provide a lead, but it will provide a qualified lead. Using landing pages, autoresponders, and tracking tools, a business owner has all the important ingredients for a successful network marketing business. In addition, being able to continuously reach out to prospects can produce future sales and grow your business immensely.

The Right MLM Marketing Systems Help Build Your Downline

Posted on Thursday, August 9, 2012 by


The right MLM system can be a very effective tool for building a new multi-level marketing business.  The two things needed to be successful in any MLM are prospects for the business and customers to buy the products being promoted.  MLM marketing systems provide both of these and help quickly build a downline successfully.

MLM Systems
Most MLM marketing systems provide not only leads, but also a way to organize leads.  These systems typically provide a landing page where a prospect begins the process of reviewing the business.  The landing page, also referred to as a squeeze page, typically requires the individual to enter a name and other contact information such as an email or phone number to continue viewing the website.  This automatically keeps track of who is looking at the MLM business and provides the MLM owner with the opportunity to follow up with the lead.

MLM Systems Organize Leads
Once the prospective customer or lead enters their contact information, a lead is created.  Most MLM lead systems will then organize these leads into a back office section where the business owner can review the leads.  Many will even organize the leads to show how many times the prospect has visited the web site and a notes section where contacts made with the prospect are recorded.

Providing Auto-Responders
Another great benefit of MLM systems is that these systems have auto-responders that are sent out to the customer or prospect.  This can happen even while the business owner is sleeping.  It makes the customer or prospect feel like they are dealing with a company of integrity and also allows the business owner to focus less on emailing and more on contacting leads that are created.  This allows the marketer to build the business faster.

Marketing Emails
Not only does the lead receive an auto-response email from the MLM prospecting system, but the person of interest also continues to receive effective emails over a period of time, telling the lead more about the business and how goals and dreams can be achieved through owning the MLM business or using the product.  These marketing emails provide excellent motivation for the lead because the lead is exposed to the business many times, not just once.

Creating a Downline of Qualified Leads
As the system continues to market the business to the prospect or lead, the network marketer or direct sales individual focuses on the job at hand, contacting the lead.  As the system does all the prospecting and marketing for the owner, it creates qualified leads of individuals that are interested in owning a business or using the product.  This saves time, energy, and money for the business owner and builds an awesome downline of qualified leads.

Network marketers and direct sales individuals are faced with many responsibilities when working a business.  However, MLM systems can make the task of prospecting and marketing leads much easier and less time consuming.  In addition, by creating qualified leads for the business owner and continuing to market to these leads, the network marketer or business owner is able to focus their attention to contacting the leads and building an effective downline of qualified leaders that will grow their business.

Break the Bank with MLM Marketing

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Many people who attempt a career in a MLM business find themselves pestering their friends and family members to no end in an attempt to make more money and generate more MLM leads. Making money with MLM marketing does not have to be difficult as long as salespeople and recruiters know how to effectively capture the interests of consumers.

Set Production and Communication Goals
The first step in making money with MLM marketing is setting goals for production and communication and being absolutely relentless about achieving them. These include monthly, weekly and even daily goals that should be top priority. Of course, no one can be expected to work every single day, so be sure to take time off here and there to avoid burnout and depression. These goals should be attainable from the start and gradually increased in order to provide more of a challenge. These goals may include how many contacts to reach out to in a day, how much money to generate over the course of a week or even how many new recruits to bring in over the month.

Attend Company Functions
The next part of making money with MLM businesses is to take part in conference calls, webinars and even live events and conferences. There are many benefits in doing so; participants are able to learn about the achievements of the company, take part in motivational events and stay focused on the task at hand. Most MLM companies hold live seminars annually, sometimes even twice a year. Some hold optional conference calls daily and webinars weekly or even bi-weekly. Taking part in these is very important since other MLM business members can provide some valuable insight when it comes to making more money and employing new marketing techniques.

Have a Mentor
Regardless of a person’s past success with any type of business, having a mentor is a key factor in making money in MLM marketing. This is because these individuals have experienced the same difficulties and trials and can provide advice about how to overcome them. A mentor is someone who has climbed the ladder of success and is more than happy to provide tips and techniques to fellow associates who may be struggling or not making as much money as they would like. They are available by phone or email and will do their best to maintain contact through thick and thin. In fact, many MLM companies automatically assign mentors to their new recruits.

Market the Business Daily
Though some days will certainly be more productive than others and everyone needs to take some time off now and then, every day should be an opportunity to market the business. This may include connecting with prospective leads, writing marketing articles for placement in directories or even passing out business cards while grocery shopping. Though not everyone will respond favorably to these attempts at MLM marketing, the point is actually getting the business name out there; people may not be interested now, but they never know when changes in their lives may send them in a new direction.

The purpose of any business is to make money, and in an MLM business, there are certainly plenty of ways to do so. When it comes to breaking the bank with MLM marketing, recruiters and salespeople should always be sure to maintain a good relationship with the company and attend all of the available functions in order to stay focused on the task at hand.